According to a survey conducted in 2022, around 33 percent of respondents in Vietnam mainly purchased makeup products from e-commerce channels. On the other hand, physical retail stores were regaining their pre-COVID-19 popularity, as around 32 percent of the respondents stated that they usually shopped for makeup products online.
Shopping channels for makeup products among consumers in Vietnam as of June 2022
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Share of respondents
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Milieu Insight. (June 8, 2022). Shopping channels for makeup products among consumers in Vietnam as of June 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1323271/vietnam-leading-shopping-channels-for-makeup-products/
Milieu Insight. "Shopping channels for makeup products among consumers in Vietnam as of June 2022." Chart. June 8, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1323271/vietnam-leading-shopping-channels-for-makeup-products/
Milieu Insight. (2022). Shopping channels for makeup products among consumers in Vietnam as of June 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1323271/vietnam-leading-shopping-channels-for-makeup-products/
Milieu Insight. "Shopping Channels for Makeup Products among Consumers in Vietnam as of June 2022." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1323271/vietnam-leading-shopping-channels-for-makeup-products/
Milieu Insight, Shopping channels for makeup products among consumers in Vietnam as of June 2022 Statista, https://www.statista.com/statistics/1323271/vietnam-leading-shopping-channels-for-makeup-products/ (last visited August 24, 2024)
Shopping channels for makeup products among consumers in Vietnam as of June 2022 [Graph], Milieu Insight, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1323271/vietnam-leading-shopping-channels-for-makeup-products/