According to a survey from March 2022, 85 percent of the Millennials in India had intentions to treat themselves by spending more in 2022. Consumers in India had the highest share of respondents across all generations planning to splurge in 2022, while respondents in Japan had the lowest rates.
Intention to splurge in the Asia-Pacific region in 2022, by selected country and generation
Original question: "With regard to products and services you will spend money on, do you plan to splurge/treat yourself in 2022? For example, are there categories of products or services you have spent less on over the last year and a half that you feel you will spend more on in the next 3 months?"
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McKinsey & Company. (June 9, 2022). Intention to splurge in the Asia-Pacific region in 2022, by selected country and generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1323262/apac-intention-to-splurge-by-country-and-age/
McKinsey & Company. "Intention to splurge in the Asia-Pacific region in 2022, by selected country and generation." Chart. June 9, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1323262/apac-intention-to-splurge-by-country-and-age/
McKinsey & Company. (2022). Intention to splurge in the Asia-Pacific region in 2022, by selected country and generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1323262/apac-intention-to-splurge-by-country-and-age/
McKinsey & Company. "Intention to Splurge in The Asia-pacific Region in 2022, by Selected Country and Generation." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1323262/apac-intention-to-splurge-by-country-and-age/
McKinsey & Company, Intention to splurge in the Asia-Pacific region in 2022, by selected country and generation Statista, https://www.statista.com/statistics/1323262/apac-intention-to-splurge-by-country-and-age/ (last visited November 21, 2024)
Intention to splurge in the Asia-Pacific region in 2022, by selected country and generation [Graph], McKinsey & Company, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1323262/apac-intention-to-splurge-by-country-and-age/
