TikTok shopping behavior worldwide 2022

Published by
Stephanie Chevalier,
Dec 19, 2023
In January 2022, TikTok shoppers were asked about their TikTok shopping habits. The majority of users - 71.2 percent - said they shopped when they stumbled across something in their feed, Stories, etc. Over a half of responding TikTok users - 58 percent - shared they used the platform for shopping inspiration.

TikTok shopping behavior worldwide as of January 2022

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Release date

June 2022

Region

Worldwide

Survey time period

January 2022

Number of respondents

3,613 respondents

Age group

13 years and older

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Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

7

Competitors

8

Audience and user behavior

5

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Topics

Gen Z online shopping behaviorGenerational grocery shopping behavior in the UKU.S. Gen Z & millennials: consumer goods and shopping behaviorAdvertising and marketing to Generation Z in the United StatesGen Z consumers in China
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