In a recent index benchmarking global luxury brands on a number of different metrics such as awareness, omnichannel capabilities, and ESG efforts, and innovation, Gucci, Louis Vuitton, and Burberry emerged as the brands most ready for the metaverse. Overall, luxury brands did not score high in their metaverse readiness, with the highest scoring brands only reaching an index value of 18 out of 100. Nevertheless, in the fashion industry, the luxury sector has taken the metaverse opportunities more seriously than the mainstream names in fashion so far, launching NFTs and collaborating with virtual clothing companies.
Metaverse readiness level of luxury brands worldwide in 2022, as an index score
Among the 60 brands indexed, those with scores 10 and above are shown in this chart. According to the source, metaverse readiness criteria include "AR/VR implementation, efforts in gamification, and Engagement with NFTs".
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Vogue Business. (July 1, 2022). Metaverse readiness level of luxury brands worldwide in 2022, as an index score [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1323238/luxury-brands-metaverse-readiness/
Vogue Business. "Metaverse readiness level of luxury brands worldwide in 2022, as an index score." Chart. July 1, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1323238/luxury-brands-metaverse-readiness/
Vogue Business. (2022). Metaverse readiness level of luxury brands worldwide in 2022, as an index score. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1323238/luxury-brands-metaverse-readiness/
Vogue Business. "Metaverse Readiness Level of Luxury Brands Worldwide in 2022, as An Index Score." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1323238/luxury-brands-metaverse-readiness/
Vogue Business, Metaverse readiness level of luxury brands worldwide in 2022, as an index score Statista, https://www.statista.com/statistics/1323238/luxury-brands-metaverse-readiness/ (last visited November 22, 2024)
Metaverse readiness level of luxury brands worldwide in 2022, as an index score [Graph], Vogue Business, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1323238/luxury-brands-metaverse-readiness/
