When it comes to natural and organic beauty and personal care products, millennial women are using these products more than women in any other generation. Almost three quarters of millennials are using natural and organic beauty products, compared to only about 61 percent of Baby Boomers.
Share of consumers who use natural and organic beauty products in Europe* 2022, by generation
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Share of consumers who use natural and organic beauty products in Europe* 2022, by generation
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Klarna. (March 12, 2022). Share of consumers who use natural and organic beauty products in Europe* 2022, by generation [Graph]. In Statista. Retrieved April 24, 2025, from https://www.statista.com/statistics/1323232/share-of-consumers-using-natural-and-organic-products-by-generation/
Klarna. "Share of consumers who use natural and organic beauty products in Europe* 2022, by generation." Chart. March 12, 2022. Statista. Accessed April 24, 2025. https://www.statista.com/statistics/1323232/share-of-consumers-using-natural-and-organic-products-by-generation/
Klarna. (2022). Share of consumers who use natural and organic beauty products in Europe* 2022, by generation. Statista. Statista Inc.. Accessed: April 24, 2025. https://www.statista.com/statistics/1323232/share-of-consumers-using-natural-and-organic-products-by-generation/
Klarna. "Share of Consumers Who Use Natural and Organic Beauty Products in Europe* 2022, by Generation." Statista, Statista Inc., 12 Mar 2022, https://www.statista.com/statistics/1323232/share-of-consumers-using-natural-and-organic-products-by-generation/
Klarna, Share of consumers who use natural and organic beauty products in Europe* 2022, by generation Statista, https://www.statista.com/statistics/1323232/share-of-consumers-using-natural-and-organic-products-by-generation/ (last visited April 24, 2025)
Share of consumers who use natural and organic beauty products in Europe* 2022, by generation [Graph], Klarna, March 12, 2022. [Online]. Available: https://www.statista.com/statistics/1323232/share-of-consumers-using-natural-and-organic-products-by-generation/
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