During a 2022 survey, 64 percent of responding brand marketers from across the globe stated they were extremely or very confident in their company's ability to measure return on investment (ROI) for social media marketing. Video ranked second, mentioned by 59 percent of respondents.
Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel
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Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel
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Insider Intelligence (@ChartoftheDay_). (May 19, 2022). Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1323186/media-measure-roi-worldwide/
Insider Intelligence (@ChartoftheDay_). "Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel." Chart. May 19, 2022. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1323186/media-measure-roi-worldwide/
Insider Intelligence (@ChartoftheDay_). (2022). Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1323186/media-measure-roi-worldwide/
Insider Intelligence (@ChartoftheDay_). "Share of Brand Marketers Who Were Confident in Their Company's Ability to Measure Return on Investment (Roi) as of January 2022, by Digital Paid Ad Media Channel." Statista, Statista Inc., 19 May 2022, https://www.statista.com/statistics/1323186/media-measure-roi-worldwide/
Insider Intelligence (@ChartoftheDay_), Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel Statista, https://www.statista.com/statistics/1323186/media-measure-roi-worldwide/ (last visited April 01, 2025)
Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel [Graph], Insider Intelligence (@ChartoftheDay_), May 19, 2022. [Online]. Available: https://www.statista.com/statistics/1323186/media-measure-roi-worldwide/
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