In a survey conducted in September 2021, about 45 percent of Chinese respondents said they mainly purchase things online, while 23 percent said they shopped both online and in-store. Globally, only 28 percent of consumers primarily purchase groceries on e-commerce platforms, according to the same survey.
Primary shopping methods used among consumers in China as of September 2021, by generation
Characteristic
In-store
Hybrid
Online
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IBM. (May 10, 2022). Primary shopping methods used among consumers in China as of September 2021, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1323094/china-main-shopping-methods-by-generation/
IBM. "Primary shopping methods used among consumers in China as of September 2021, by generation." Chart. May 10, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1323094/china-main-shopping-methods-by-generation/
IBM. (2022). Primary shopping methods used among consumers in China as of September 2021, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1323094/china-main-shopping-methods-by-generation/
IBM. "Primary Shopping Methods Used among Consumers in China as of September 2021, by Generation." Statista, Statista Inc., 10 May 2022, https://www.statista.com/statistics/1323094/china-main-shopping-methods-by-generation/
IBM, Primary shopping methods used among consumers in China as of September 2021, by generation Statista, https://www.statista.com/statistics/1323094/china-main-shopping-methods-by-generation/ (last visited August 25, 2024)
Primary shopping methods used among consumers in China as of September 2021, by generation [Graph], IBM, May 10, 2022. [Online]. Available: https://www.statista.com/statistics/1323094/china-main-shopping-methods-by-generation/