In a survey conducted in September 2021, about 46 percent of Chinese respondents said they mainly bought apparel and footwear online, while 28 percent said they shopped online and in-store. Globally, about 35 percent of consumers primarily purchase clothes on e-commerce platforms, according to the same survey.
Primary shopping methods for apparel and footwear used among consumers in China as of September 2021
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IBM. (May 10, 2022). Primary shopping methods for apparel and footwear used among consumers in China as of September 2021 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1323081/china-main-shopping-methods-for-apparel-and-footwear/
IBM. "Primary shopping methods for apparel and footwear used among consumers in China as of September 2021." Chart. May 10, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1323081/china-main-shopping-methods-for-apparel-and-footwear/
IBM. (2022). Primary shopping methods for apparel and footwear used among consumers in China as of September 2021. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1323081/china-main-shopping-methods-for-apparel-and-footwear/
IBM. "Primary Shopping Methods for Apparel and Footwear Used among Consumers in China as of September 2021." Statista, Statista Inc., 10 May 2022, https://www.statista.com/statistics/1323081/china-main-shopping-methods-for-apparel-and-footwear/
IBM, Primary shopping methods for apparel and footwear used among consumers in China as of September 2021 Statista, https://www.statista.com/statistics/1323081/china-main-shopping-methods-for-apparel-and-footwear/ (last visited January 05, 2025)
Primary shopping methods for apparel and footwear used among consumers in China as of September 2021 [Graph], IBM, May 10, 2022. [Online]. Available: https://www.statista.com/statistics/1323081/china-main-shopping-methods-for-apparel-and-footwear/
