According to a survey conducted among brand and advertising professionals in the United States in March 2023, 74 percent of respondents said they chose Hulu as their go-to platform for upfront spending allocation. YouTube TV followed with 48 percent, while 46 percent of respondents mentioned Peacock.
Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence (@ChartoftheDay_). (May 9, 2023). Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). "Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023." Chart. May 9, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). (2023). Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). "Leading Streaming Platforms to Which Advertising Professionals Allocated Upfront Spending in The United States as of March 2023." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_), Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 Statista, https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/ (last visited November 18, 2024)
Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 [Graph], Insider Intelligence (@ChartoftheDay_), May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
