In 2023, a household in the United States received, on average, 354 pieces of regular marketing direct mail, down from 368 two years before – a decrease of 3.8 percent. Meanwhile, the volume of nonprofit marketing mail remained the same: 93 pieces. Also in 2023, U.S. total direct mail volume declined by over 13 percent.
Number of direct mail pieces received by an average household in the United States from 2020 to 2023, by type
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USPS. (June 30, 2024). Number of direct mail pieces received by an average household in the United States from 2020 to 2023, by type [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1323045/direct-mail-pieces-per-household/?hubs_content=blog.hubspot.com%252Fsales%252Fdirect-mail&hubs_content-cta=How%2520effective%2520is%2520direct%2520mail%2520marketing%253F%2520%255BNew%2520Data%255D
USPS. "Number of direct mail pieces received by an average household in the United States from 2020 to 2023, by type." Chart. June 30, 2024. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1323045/direct-mail-pieces-per-household/?hubs_content=blog.hubspot.com%252Fsales%252Fdirect-mail&hubs_content-cta=How%2520effective%2520is%2520direct%2520mail%2520marketing%253F%2520%255BNew%2520Data%255D
USPS. (2024). Number of direct mail pieces received by an average household in the United States from 2020 to 2023, by type. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1323045/direct-mail-pieces-per-household/?hubs_content=blog.hubspot.com%252Fsales%252Fdirect-mail&hubs_content-cta=How%2520effective%2520is%2520direct%2520mail%2520marketing%253F%2520%255BNew%2520Data%255D
USPS. "Number of Direct Mail Pieces Received by An Average Household in The United States from 2020 to 2023, by Type." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1323045/direct-mail-pieces-per-household/?hubs_content=blog.hubspot.com%252Fsales%252Fdirect-mail&hubs_content-cta=How%2520effective%2520is%2520direct%2520mail%2520marketing%253F%2520%255BNew%2520Data%255D
USPS, Number of direct mail pieces received by an average household in the United States from 2020 to 2023, by type Statista, https://www.statista.com/statistics/1323045/direct-mail-pieces-per-household/?hubs_content=blog.hubspot.com%252Fsales%252Fdirect-mail&hubs_content-cta=How%2520effective%2520is%2520direct%2520mail%2520marketing%253F%2520%255BNew%2520Data%255D (last visited September 26, 2024)
Number of direct mail pieces received by an average household in the United States from 2020 to 2023, by type [Graph], USPS, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1323045/direct-mail-pieces-per-household/?hubs_content=blog.hubspot.com%252Fsales%252Fdirect-mail&hubs_content-cta=How%2520effective%2520is%2520direct%2520mail%2520marketing%253F%2520%255BNew%2520Data%255D