In 2023, programmatic advertising spending in South Africa stood at approximately 634 million U.S. dollars. Moreover, the corresponding expenditure in the country was expected to increase to roughly 899 million dollars by 2028.
Programmatic advertising spending in South Africa from 2017 to 2028
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (March 5, 2024). Programmatic advertising spending in South Africa from 2017 to 2028 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1323013/programmatic-ad-spend-south-africa/
Statista. "Programmatic advertising spending in South Africa from 2017 to 2028 (in million U.S. dollars)." Chart. March 5, 2024. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1323013/programmatic-ad-spend-south-africa/
Statista. (2024). Programmatic advertising spending in South Africa from 2017 to 2028 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1323013/programmatic-ad-spend-south-africa/
Statista. "Programmatic Advertising Spending in South Africa from 2017 to 2028 (in Million U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1323013/programmatic-ad-spend-south-africa/
Statista, Programmatic advertising spending in South Africa from 2017 to 2028 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1323013/programmatic-ad-spend-south-africa/ (last visited December 25, 2024)
Programmatic advertising spending in South Africa from 2017 to 2028 (in million U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1323013/programmatic-ad-spend-south-africa/