A 2021 consumer behavior study on UK consumers revealed that among 18 to 34 year old shoppers, the most popular reason to shop online for beauty products was that it was easier to find specific products online, with a total of 46 percent of survey respondents citing this reason. Additionally, 54 percent of UK shoppers 55 and older reported that their leading reason to shop for beauty products online was to avoid visiting stores due to COVID-19.
Leading reasons for beauty shoppers to buy online in the United Kingdom (UK) in 2021, by age group
Characteristic
18-34
35-54
55+
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Think with Google. (March 31, 2022). Leading reasons for beauty shoppers to buy online in the United Kingdom (UK) in 2021, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1322984/beauty-online-shopping-uk-reasons/
Think with Google. "Leading reasons for beauty shoppers to buy online in the United Kingdom (UK) in 2021, by age group." Chart. March 31, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1322984/beauty-online-shopping-uk-reasons/
Think with Google. (2022). Leading reasons for beauty shoppers to buy online in the United Kingdom (UK) in 2021, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1322984/beauty-online-shopping-uk-reasons/
Think with Google. "Leading Reasons for Beauty Shoppers to Buy Online in The United Kingdom (Uk) in 2021, by Age Group." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1322984/beauty-online-shopping-uk-reasons/
Think with Google, Leading reasons for beauty shoppers to buy online in the United Kingdom (UK) in 2021, by age group Statista, https://www.statista.com/statistics/1322984/beauty-online-shopping-uk-reasons/ (last visited August 24, 2024)
Leading reasons for beauty shoppers to buy online in the United Kingdom (UK) in 2021, by age group [Graph], Think with Google, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/1322984/beauty-online-shopping-uk-reasons/