Live commerce participation and awareness in Belgium 2022, by generation

Published by
Koen van Gelder,
Mar 19, 2024
In the third quarter of 2022, 60 percent of millennials and 70 percent of Gen Z in Belgium had either already experienced or heard of a live streaming shopping event. In contrast, only 11 percent of Gen X consumers had participated in live commerce and 38 percent had heard of it.

Share of consumers who participated in or heard of a live streaming shopping event in Belgium in 3rd quarter 2022, by generation

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Sources

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Release date

January 2023

Region

Belgium

Survey time period

Q3 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

The source does not provide a release date, the date used is that of last access.

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Statistics on " E-commerce in Belgium "

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Overview

6

E-commerce adoption

8

Leading websites

8

Online shopping behavior

5

Emerging trends

6

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Topics

E-commerce in BelgiumE-commerce in the NetherlandsRetail trade in BelgiumCross-border e-commerce in the BeneluxFood trends in the Netherlands and Belgium
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