In the third quarter of 2022, 60 percent of millennials and 70 percent of Gen Z in Belgium had either already experienced or heard of a live streaming shopping event. In contrast, only 11 percent of Gen X consumers had participated in live commerce and 38 percent had heard of it.
Share of consumers who participated in or heard of a live streaming shopping event in Belgium in 3rd quarter 2022, by generation
Characteristic
Have participated
Have not participated but have heard about it
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Klarna. (January 9, 2023). Share of consumers who participated in or heard of a live streaming shopping event in Belgium in 3rd quarter 2022, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1322739/live-shopping-by-generation-belgium/
Klarna. "Share of consumers who participated in or heard of a live streaming shopping event in Belgium in 3rd quarter 2022, by generation." Chart. January 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1322739/live-shopping-by-generation-belgium/
Klarna. (2023). Share of consumers who participated in or heard of a live streaming shopping event in Belgium in 3rd quarter 2022, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1322739/live-shopping-by-generation-belgium/
Klarna. "Share of Consumers Who Participated in or Heard of a Live Streaming Shopping Event in Belgium in 3rd Quarter 2022, by Generation." Statista, Statista Inc., 9 Jan 2023, https://www.statista.com/statistics/1322739/live-shopping-by-generation-belgium/
Klarna, Share of consumers who participated in or heard of a live streaming shopping event in Belgium in 3rd quarter 2022, by generation Statista, https://www.statista.com/statistics/1322739/live-shopping-by-generation-belgium/ (last visited July 22, 2024)
Share of consumers who participated in or heard of a live streaming shopping event in Belgium in 3rd quarter 2022, by generation [Graph], Klarna, January 9, 2023. [Online]. Available: https://www.statista.com/statistics/1322739/live-shopping-by-generation-belgium/