Leading social networks for shopping in Belgium 2023

Published by
Koen van Gelder,
Sep 4, 2024
In 2023, Meta's platforms, Facebook and Instagram, were the top two social networks for e-commerce in Belgium. The survey revealed that 56 percent of Belgian shoppers preferred Facebook, while 38 percent favored Instagram. Following closely behind was YouTube, with 29 percent of participants reporting that they had purchased on the platform.

Most popular social media platforms for shopping in Belgium in 1st quarter 2023

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Sources

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Release date

June 2023

Region

Belgium

Survey time period

Q1 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

The source does not provide a release date, the date used is that of last access.

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Statistics on " E-commerce in Belgium "

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Overview

6

E-commerce adoption

8

Leading websites

8

Online shopping behavior

5

Emerging trends

6

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Topics

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