Growth in average conversion rates of websites displaying reviews 2022, by category

Published by Daniela Coppola, May 7, 2024
Websites that display reviews from other users encourage shoppers to complete their purchases. According to a 2022 global study, sites selling home appliances and electronics that display ratings and reviews increased conversion rates by 38 percent. Likewise, online clothing stores saw conversion rates increase by 23 percent. However, the musical instruments niche saw the most striking change. Through impressions from online reviews, conversion rates rose by more than 47 percent.

Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category

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Release date

June 2022

Region

Worldwide

Survey time period

12 months to June 28, 2022

Supplementary notes

Analysis of consumer user-generated content (UGC) interaction acrossover 25 million online product pages on over 3,600 brand and retailer sites in the previous 12 month period prior to June 28, 2022.

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