Among iOS apps hosted in the Apple App Store as of March 2023, AppsFlyer was the most popular mobile software development kit (SDK) for attribution with roughly 40 percent integration reach. Second-ranked Branch Metric was integrated with 32 percent of apps in the Apple App Store, while Adjust was used by 17 percent of iOS apps that use attribution SDKs.
Most popular installed attribution software development kits (SDKs) across iOS apps in the Apple App Store worldwide as of March 2023
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Share of iOS apps
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Appfigures. (March 13, 2023). Most popular installed attribution software development kits (SDKs) across iOS apps in the Apple App Store worldwide as of March 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1322637/top-apple-app-store-attribution-sdks/
Appfigures. "Most popular installed attribution software development kits (SDKs) across iOS apps in the Apple App Store worldwide as of March 2023." Chart. March 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1322637/top-apple-app-store-attribution-sdks/
Appfigures. (2023). Most popular installed attribution software development kits (SDKs) across iOS apps in the Apple App Store worldwide as of March 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1322637/top-apple-app-store-attribution-sdks/
Appfigures. "Most Popular Installed Attribution Software Development Kits (Sdks) across Ios Apps in The Apple App Store Worldwide as of March 2023." Statista, Statista Inc., 13 Mar 2023, https://www.statista.com/statistics/1322637/top-apple-app-store-attribution-sdks/
Appfigures, Most popular installed attribution software development kits (SDKs) across iOS apps in the Apple App Store worldwide as of March 2023 Statista, https://www.statista.com/statistics/1322637/top-apple-app-store-attribution-sdks/ (last visited July 22, 2024)
Most popular installed attribution software development kits (SDKs) across iOS apps in the Apple App Store worldwide as of March 2023 [Graph], Appfigures, March 13, 2023. [Online]. Available: https://www.statista.com/statistics/1322637/top-apple-app-store-attribution-sdks/