Goods most frequently bought online in the UK 2023

Groceries and fresh food and beverage were the product categories that online shoppers in the United Kingdom bought online the most often, according to a survey conducted in 2023. Nine in ten respondents reported purchasing these goods online once per month or more often. Fresh food and beverage ranked first in a once-a-week buying frequency, at 37 percent of respondents.

Online shopping frequency among digital buyers in the United Kingdom (UK) in 2023, by product category

Characteristic	At least once a week	Two or three times a month	Once a month	Once every two or three months	At least once or twice a year	Every two years or less often
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

DPD

Release date

July 2023

More information

Region

United Kingdom

Survey time period

May 31 to July 19, 2023

Number of respondents

24,000 respondents*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online interview

Supplementary notes

* The survey involved +24,000 participants across the following European countries: Czechia, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.

Citation formats

Other statistics on the topic
E-commerce in the United Kingdom (UK)

Percentage change in internet retail sales value in Great Britain in November 2024, by sector

Key Figures of E-Commerce

Internet retail sales value change in Great Britain August 2024, by sector

Average value of internet retail sales in Great Britain from January 2016 to November 2024 (in million British pounds)

Key Figures of E-Commerce

Internet retail: monthly sales value in Great Britain 2016-2024

Share of total retail sales made online in Great Britain in December 2024, by sector

Key Figures of E-Commerce

Online share of retail sales in Great Britain July 2024, by sector

Leading online marketplaces in the United Kingdom as of April 2023, based on number of monthly visits (in millions)

B2C E-Commerce

Leading online marketplaces in the UK 2023, by monthly visits

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Buy now

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$1,299 USD

per month, billed annually ¹

Buy now

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Leading companies trust Statista:

Related reports: Available to download in PDF or PPTX format

All data
in one format

E-commerce in the United Kingdom (UK)

41 page/s
English
pptx
Detailed references

Everything on "E-commerce in the United Kingdom (UK)" in one document: edited and divided into chapters, including detailed references.

Go to report

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.

Marlene Greenfield
Vice President, Hearst Magazines