Products most frequently bought online in the UK 2023

Published by Statista Research Department, Oct 7, 2024

Groceries and fresh food and beverage were the product categories that online shoppers in the United Kingdom bought online the most often, according to a survey conducted in 2023. Nine in ten respondents reported purchasing these goods online once per month or more often. Fresh food and beverage ranked first in a once-a-week buying frequency, at 37 percent of respondents.

Online shopping frequency among digital buyers in the United Kingdom (UK) in 2023, by product category

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Release date

July 2023

Region

United Kingdom

Survey time period

May 31 to July 19, 2023

Number of respondents

24,000 respondents*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online interview

Supplementary notes

* The survey involved +24,000 participants across the following European countries: Czechia, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.

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Statistics on " E-commerce in the United Kingdom (UK) "

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Overview

6

Online Retail

5

Major players

8

Consumption

8

Device usage

5

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Topics

E-commerce in the United Kingdom (UK)Online grocery shopping in the United Kingdom (UK)Online food delivery in EuropeOnline shopping in EuropeHoliday e-commerce in Western Europe
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