Groceries and fresh food and beverage were the product categories that online shoppers in the United Kingdom bought online the most often, according to a survey conducted in 2022. Nine in ten respondents reported purchasing these goods online once per month or more often. Fresh food and beverage ranked first in a once-a-week buying frequency, at 36 percent of respondents.
Online shopping frequency among digital buyers in the United Kingdom (UK) in 2022, by product category
Characteristic
At least once a week
Two or three times a month
Once a month
Once every two or three months
At least once or twice a year
Every two years or less often
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* Between 800 and 1,525 participants were interviewed per country across 22 markets in Europe.
The survey was conducted via blind interviews where respondents did not have references to brands, e-tailers or transporters. All respondents had purchased physical products online since January 2022, and had received at least one package.
The original question was phrased by the source as follows: "How often do you order this type of goods online?"
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DPD. (February 6, 2023). Online shopping frequency among digital buyers in the United Kingdom (UK) in 2022, by product category [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1322601/online-shopping-frequency-category-uk/
DPD. "Online shopping frequency among digital buyers in the United Kingdom (UK) in 2022, by product category." Chart. February 6, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1322601/online-shopping-frequency-category-uk/
DPD. (2023). Online shopping frequency among digital buyers in the United Kingdom (UK) in 2022, by product category. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1322601/online-shopping-frequency-category-uk/
DPD. "Online Shopping Frequency among Digital Buyers in The United Kingdom (Uk) in 2022, by Product Category." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1322601/online-shopping-frequency-category-uk/
DPD, Online shopping frequency among digital buyers in the United Kingdom (UK) in 2022, by product category Statista, https://www.statista.com/statistics/1322601/online-shopping-frequency-category-uk/ (last visited July 03, 2024)
Online shopping frequency among digital buyers in the United Kingdom (UK) in 2022, by product category [Graph], DPD, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1322601/online-shopping-frequency-category-uk/