In 2021, e-commerce giant Amazon gained the highest score among e-commerce brands in the Social Index. Amazon's high score indicates a high volume of brand-related conversations and a high ratio of positive mentions in these conversations. It was followed by eBay and Etsy, which both scored around one million points.
Leading e-commerce brands worldwide in 2021, by Social Index score
Characteristic
Social Index score
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Social Index is a metric developed by SentiOne. The index not only informs about the volume of the brand-related conversations, but also provides insight about the emotional aspects of them. High rank in the Social Index means a high ratio of positive mentions (and low ratio of negative ones) in a lively overall discussion.
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SentiOne. (June 21, 2022). Leading e-commerce brands worldwide in 2021, by Social Index score [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1322473/e-commerce-brands-social-index-score/
SentiOne. "Leading e-commerce brands worldwide in 2021, by Social Index score." Chart. June 21, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1322473/e-commerce-brands-social-index-score/
SentiOne. (2022). Leading e-commerce brands worldwide in 2021, by Social Index score. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1322473/e-commerce-brands-social-index-score/
SentiOne. "Leading E-commerce Brands Worldwide in 2021, by Social Index Score." Statista, Statista Inc., 21 Jun 2022, https://www.statista.com/statistics/1322473/e-commerce-brands-social-index-score/
SentiOne, Leading e-commerce brands worldwide in 2021, by Social Index score Statista, https://www.statista.com/statistics/1322473/e-commerce-brands-social-index-score/ (last visited July 22, 2024)
Leading e-commerce brands worldwide in 2021, by Social Index score [Graph], SentiOne, June 21, 2022. [Online]. Available: https://www.statista.com/statistics/1322473/e-commerce-brands-social-index-score/