Leading fashion brands worldwide 2021, by Social Index score

Published by
Julia Faria,
Mar 19, 2024
In 2021, sports brand Nike gained the highest score among fashion brands in the Social Index. Nike's high score indicates a high volume of brand-related conversations and a high ratio of positive mentions in these conversations. It was followed by Gucci and Adidas which both scored over 20 thousand points.

Leading fashion brands worldwide in 2021, by Social Index score

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Release date

June 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

Social Index is a metric developed by SentiOne. The index not only informs about the volume of the brand-related conversations, but also provides insight about the emotional aspects of them. High rank in the Social Index means a high ratio of positive mentions (and low ratio of negative ones) in a lively overall discussion.

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