Most purchased product categories online in the UK 2023

Published by Statista Research Department, Oct 7, 2024

In 2023, grocery was the most popular category for online shoppers in the United Kingdom among regular e-shoppers. Up to 56 percent of survey respondents had bought groceries via the internet in the previous six months as of July 2023. The second most-purchased products were fashion items, at 55 percent. Beauty and health care came in third, with 52 percent of UK shoppers ordering them online.

Leading online shopping product categories among e-shoppers in the United Kingdom (UK) in 2023

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Release date

July 2023

Region

United Kingdom

Survey time period

May 31 to July 19, 2023

Number of respondents

24,000 respondents*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

* The survey involved +24,000 participants across the following European countries: Czechia, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.

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Statistics on " E-commerce in the United Kingdom (UK) "

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Overview

6

Online Retail

5

Major players

8

Consumption

8

Device usage

5

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Topics

E-commerce in the United Kingdom (UK)Online grocery shopping in the United Kingdom (UK)Online food delivery in EuropeOnline shopping in EuropeHoliday e-commerce in Western Europe
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* For commercial use only

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