In the first half of 2022, grocery was the most popular category for online shoppers in the United Kingdom among regular e-shoppers. Up to 57 percent of survey respondents had bought groceries via the internet in the previous six months as of July 2022. The second most-purchased products were fashion items, at 56 percent. Fresh food and beverages came in third, with 52 percent of UK shoppers ordering them online.
Leading online shopping product categories among e-shoppers in the United Kingdom (UK) in 2022
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The interviews were blind (respondents did not have references to brands, e-tailers, or transporters).
* The survey involved 23,974 participants across the following European countries: Czech Republic, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.
Between 800 and 1,525 participants were interviewed per country. All respondents had purchased physical products online since January 2022 and received at least one package.
The original question was phrased by the source as follows: "Since January, what types of goods have you ordered online?”
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DPD. (February 6, 2023). Leading online shopping product categories among e-shoppers in the United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1322403/most-shopped-for-product-categories-online-uk/
DPD. "Leading online shopping product categories among e-shoppers in the United Kingdom (UK) in 2022." Chart. February 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1322403/most-shopped-for-product-categories-online-uk/
DPD. (2023). Leading online shopping product categories among e-shoppers in the United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1322403/most-shopped-for-product-categories-online-uk/
DPD. "Leading Online Shopping Product Categories among E-shoppers in The United Kingdom (Uk) in 2022." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1322403/most-shopped-for-product-categories-online-uk/
DPD, Leading online shopping product categories among e-shoppers in the United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/1322403/most-shopped-for-product-categories-online-uk/ (last visited July 22, 2024)
Leading online shopping product categories among e-shoppers in the United Kingdom (UK) in 2022 [Graph], DPD, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1322403/most-shopped-for-product-categories-online-uk/