In 2021, automotive giant Tesla gained the highest score among car brands in the Social Index. Tesla's high score indicates a high volume of brand-related conversations and a high ratio of positive mentions in these conversations. It was followed by Toyota and BMW which both scored over 300 thousand points, which was significantly lower than the top ranked brand.
Leading automotive brands worldwide in 2021, by Social Index score
Social Index is a metric developed by SentiOne. The index not only informs about the volume of the brand-related conversations, but also provides insight about the emotional aspects of them. High rank in the Social Index means a high ratio of positive mentions (and low ratio of negative ones) in a lively overall discussion.
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SentiOne. (June 21, 2022). Leading automotive brands worldwide in 2021, by Social Index score [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1322315/car-brands-social-index-score/
SentiOne. "Leading automotive brands worldwide in 2021, by Social Index score." Chart. June 21, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1322315/car-brands-social-index-score/
SentiOne. (2022). Leading automotive brands worldwide in 2021, by Social Index score. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1322315/car-brands-social-index-score/
SentiOne. "Leading Automotive Brands Worldwide in 2021, by Social Index Score." Statista, Statista Inc., 21 Jun 2022, https://www.statista.com/statistics/1322315/car-brands-social-index-score/
SentiOne, Leading automotive brands worldwide in 2021, by Social Index score Statista, https://www.statista.com/statistics/1322315/car-brands-social-index-score/ (last visited November 21, 2024)
Leading automotive brands worldwide in 2021, by Social Index score [Graph], SentiOne, June 21, 2022. [Online]. Available: https://www.statista.com/statistics/1322315/car-brands-social-index-score/