A 2021 survey revealed that nearly one-third (32 percent) of consumers worldwide used online reviews and ratings regularly to help make purchase decisions. Indonesian, Indian, and Singaporean consumers were most likely to use online reviews and ratings to help with their purchase decisions, each with 43 percent of respondents reporting so.
Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country
* Sampled respondents varied in count between 511 and 2,628 for each market.
Original question: "For the following products and services, which do you regularly use online reviews and ratings provided by other consumers to help you make a purchase decision on?"
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YouGov. (February 2, 2022). Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/
YouGov. "Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country." Chart. February 2, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/
YouGov. (2022). Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/
YouGov. "Share of Consumers Who Regularly Use Online Reviews to Help with Homeware Purchase Decisions Worldwide in 2021, by Country." Statista, Statista Inc., 2 Feb 2022, https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/
YouGov, Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country Statista, https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/ (last visited July 27, 2024)
Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country [Graph], YouGov, February 2, 2022. [Online]. Available: https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/
