Most downloaded shopping apps in the UK 2023

In 2023, the Chinese shopping app Temu was the most popular mobile shopping app in the United Kingdom, amassing over 20 million downloads that year. The Vinted - Second-hand clothing app was the second most popular with 8.87 million app downloads, while the fast fashion retailer SHEIN's application reached about 7.36 million downloads that year.

 UK shopping habits

Looking at shopping habits from online consumers in the UK, smartphones were the most used devices for online purchasing in 2023, with around 70 percent of online shoppers using their mobile phones to make e-commerce transactions. However, regardless of the device of choice, the most commonly purchased goods online in the UK was apparel.

The preferred online shop

When shopping online, many UK consumers prefer to do product research prior to making a purchase. Because online marketplaces simplify product research by giving consumers a wide variety of products to browse, it's no surprise that they were the most popular type of online shop in the UK. According to a survey conducted in June of 2024, more than 80 percent of shoppers in the country considered Amazon as the most popular marketplace.