The sales revenue of the Swedish clothing retailer H&M Group in Russia reached nearly 867.82 million U.S. dollars in 2021, up 29 percent from the previous year. The 2021 earnings were the highest over the observed period from 2009, when the group started operating in the country. In March 2022, the group stopped sales in Russia in response to the invasion of Ukraine. In July 2022, the H&M Group announced completely exiting Russia. The country was the group's sixth largest consumer market.
Sales of the H&M Group in Russia from 2009 to 2021
(in million U.S. dollars)
* Figures from 2009 to 2017 are gross sales which relate to sales inclusive of VAT.
Figures from 2018 on are net sales figures as no gross sales figures inclusive of VAT were published.
The exchange rates used to convert from SEK into USD are (respectively from December 1 to November 30): 2008: 0.12303 2009: 0.14386 2010: 0.14279 2011: 0.14432 2012: 0.1528 2013: 0.15264 2014: 0.13475 2015: 0.11435. 2016: 0.1145. 2017: 0.1195. 2018: 0.11042. 2019: 0.10457. 2020: 0.10779. 2021: 0.11079.
The figures include online sales.
The statistic has been assembled from several annual reports by the source.
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H&M. (March 28, 2022). Sales of the H&M Group in Russia from 2009 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1321835/sales-of-the-hundm-group-russia/
H&M. "Sales of the H&M Group in Russia from 2009 to 2021 (in million U.S. dollars)." Chart. March 28, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1321835/sales-of-the-hundm-group-russia/
H&M. (2022). Sales of the H&M Group in Russia from 2009 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1321835/sales-of-the-hundm-group-russia/
H&M. "Sales of The H&m Group in Russia from 2009 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1321835/sales-of-the-hundm-group-russia/
H&M, Sales of the H&M Group in Russia from 2009 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1321835/sales-of-the-hundm-group-russia/ (last visited December 22, 2024)
Sales of the H&M Group in Russia from 2009 to 2021 (in million U.S. dollars) [Graph], H&M, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1321835/sales-of-the-hundm-group-russia/
