According to a survey carried out among parents of college students in the United States in 2022, approximately 60 percent of shoppers intended to use smartphones during the back-to-college shopping season. Nearly a third of shoppers also intended to use social media for the purpose of back-to-college shopping.
Interest in tech-enabled shopping tools among online back-to-college (BTC) consumers in the United States in 2022
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Deloitte. (July 8, 2022). Interest in tech-enabled shopping tools among online back-to-college (BTC) consumers in the United States in 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1321724/tech-enabled-tools-for-btc-shopping-us/
Deloitte. "Interest in tech-enabled shopping tools among online back-to-college (BTC) consumers in the United States in 2022." Chart. July 8, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1321724/tech-enabled-tools-for-btc-shopping-us/
Deloitte. (2022). Interest in tech-enabled shopping tools among online back-to-college (BTC) consumers in the United States in 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1321724/tech-enabled-tools-for-btc-shopping-us/
Deloitte. "Interest in Tech-enabled Shopping Tools among Online Back-to-college (Btc) Consumers in The United States in 2022." Statista, Statista Inc., 8 Jul 2022, https://www.statista.com/statistics/1321724/tech-enabled-tools-for-btc-shopping-us/
Deloitte, Interest in tech-enabled shopping tools among online back-to-college (BTC) consumers in the United States in 2022 Statista, https://www.statista.com/statistics/1321724/tech-enabled-tools-for-btc-shopping-us/ (last visited January 09, 2025)
Interest in tech-enabled shopping tools among online back-to-college (BTC) consumers in the United States in 2022 [Graph], Deloitte, July 8, 2022. [Online]. Available: https://www.statista.com/statistics/1321724/tech-enabled-tools-for-btc-shopping-us/