United States: share of shoppers buying college supplies 2024, by category

Published by
D. Tighe,
Aug 6, 2024

In 2024, about nine in ten back-to-college shoppers planned to buy school supplies during the back-to-college (BTC) season. Nearly 60 percent of surveyed consumers also intended to buy dorm or apartment furnishings.

Share of consumers purchasing back-to-college (BTC) supplies in the United States in 2024, by category

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Release date

July 2024

Region

United States

Survey time period

July 1 to July 8, 2024

Number of respondents

7,533 respondents

Age group

18 years and older

Method of interview

Online survey

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