During a 2022 survey carried out in the United Kingdom, 30.06 percent of fashion and lifestyle consumers stated that their most enjoyed format for content on social media platforms were spontaneously created static posts. Pre-recorded videos came right behind in the ranking for favorite formats, with a share of 29.86 percent. The third most popular format were live videos with 21.53 percent of responding consumers preferring them.
Formats of social media content enjoyed by fashion and lifestyle buyers in the United Kingdom as of spring 2022
Original question: "What content format do you enjoy most on social media? Select one" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Formats of social media content enjoyed by fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1321512/social-media-content-fashion-lifestyle-buyers-uk/
Cure Media. "Formats of social media content enjoyed by fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1321512/social-media-content-fashion-lifestyle-buyers-uk/
Cure Media. (2022). Formats of social media content enjoyed by fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1321512/social-media-content-fashion-lifestyle-buyers-uk/
Cure Media. "Formats of Social Media Content Enjoyed by Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1321512/social-media-content-fashion-lifestyle-buyers-uk/
Cure Media, Formats of social media content enjoyed by fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1321512/social-media-content-fashion-lifestyle-buyers-uk/ (last visited December 23, 2024)
Formats of social media content enjoyed by fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1321512/social-media-content-fashion-lifestyle-buyers-uk/
