When buying back-to-school supplies for their children in 2023, millennials in the United States were more likely to browse for products than Generation X parents (46 percent versus 40 percent). In contrast, Gen X consumers were more likely to look for promotions and try to acquire coupons during the back-to-school shopping season.
Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (July 16, 2023). Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte. "Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023." Chart. July 16, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte. (2023). Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte. "Leading Reasons Gen X and Millennial Consumers Use Social Media for Back-to-school Shopping in 2023." Statista, Statista Inc., 16 Jul 2023, https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte, Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023 Statista, https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/ (last visited December 21, 2024)
Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023 [Graph], Deloitte, July 16, 2023. [Online]. Available: https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
