When buying back-to-school supplies for their children in 2023, millennials in the United States were more likely to browse for products than Generation X parents (46 percent versus 40 percent). In contrast, Gen X consumers were more likely to look for promotions and try to acquire coupons during the back-to-school shopping season.
Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023
Characteristic
Millennials
Generation X
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Deloitte. (July 16, 2023). Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte. "Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023." Chart. July 16, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte. (2023). Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte. "Leading Reasons Gen X and Millennial Consumers Use Social Media for Back-to-school Shopping in 2023." Statista, Statista Inc., 16 Jul 2023, https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte, Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023 Statista, https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/ (last visited August 25, 2024)
Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023 [Graph], Deloitte, July 16, 2023. [Online]. Available: https://www.statista.com/statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
