APAC: revenue of the banner advertising market by country 2022

Comparing the 12 selected regions regarding the ad spending in the 'Banner Advertising' segment of the digital advertising market, China is leading the ranking (38 billion U.S. dollars) and is followed by Japan with 7.3 billion U.S. dollars. At the other end of the spectrum is New Zealand with 287.31 million U.S. dollars, indicating a difference of 37.7 billion U.S. dollars to China.

Find other insights concerning similar markets and segments, such as a ranking by country regarding share of revenue in the programmatic segment of the digital advertising market and a ranking by country regarding ad spending in the search advertising segment of the digital advertising market.

The Statista Market Insights cover a broad range of additional markets.

Largest banner ad markets in the Asia-Pacific region in 2022, by revenue (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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