Comparing the 12 selected regions regarding the ad spending in the 'Banner Advertising' segment of the digital advertising market, China is leading the ranking (51 billion U.S. dollars) and is followed by Japan with 8.9 billion U.S. dollars. At the other end of the spectrum is New Zealand with 358 million U.S. dollars, indicating a difference of 50.7 billion U.S. dollars to China.
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Largest banner ad markets in the Asia-Pacific region in 2025, by revenue
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Data provided by Statista Market Insights are estimates.Definition: Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.
Additional information: Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (March 12, 2025). Largest banner ad markets in the Asia-Pacific region in 2025, by revenue (in million U.S. dollars) [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/forecasts/1321293/apac-banner-advertising-market-revenue-by-country
Statista. "Largest banner ad markets in the Asia-Pacific region in 2025, by revenue (in million U.S. dollars)." Chart. March 12, 2025. Statista. Accessed April 04, 2025. https://www.statista.com/forecasts/1321293/apac-banner-advertising-market-revenue-by-country
Statista. (2025). Largest banner ad markets in the Asia-Pacific region in 2025, by revenue (in million U.S. dollars). Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/forecasts/1321293/apac-banner-advertising-market-revenue-by-country
Statista. "Largest Banner Ad Markets in The Asia-pacific Region in 2025, by Revenue (in Million U.S. Dollars)." Statista, Statista Inc., 12 Mar 2025, https://www.statista.com/forecasts/1321293/apac-banner-advertising-market-revenue-by-country
Statista, Largest banner ad markets in the Asia-Pacific region in 2025, by revenue (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1321293/apac-banner-advertising-market-revenue-by-country (last visited April 04, 2025)
Largest banner ad markets in the Asia-Pacific region in 2025, by revenue (in million U.S. dollars) [Graph], Statista, March 12, 2025. [Online]. Available: https://www.statista.com/forecasts/1321293/apac-banner-advertising-market-revenue-by-country
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