Most attractive gambling markets worldwide

A study analyzed the most attractive gambling markets worldwide in 2020 by looking at a series of key industry criteria, such as the existing regulation, taxation, and the range of available products. According to the report, Great Britain was the most attractive gambling market among the listed countries, scoring 91 points out of 100. Another two European countries followed in the second and third place of ranking, while the U.S. state of Nevada – whose largest city is Las Vegas – emerged as the most attractive gambling market in North America.

Attractiveness of selected gambling markets worldwide in 2020 (ranking score)

Characteristic	Attractive market	Moderate to challenging market	Very challenging and/or underdeveloped market
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

August 2021

More information

Region

Worldwide

Survey time period

2020

Special properties

based on a 100-point scale

Supplementary notes

*The score was calculated based on the following five criteria: Regulation, Taxation, Product, Integrity, and Advertising. At the end, markets were classified by the source as following:
Attractive market: more than 80 points.
Moderate to challenging market: more than 70 points.
Very challenging and/or underdeveloped market: less than 70 points.

Report published in partnership with the Betting and Gaming Council (BGC), the Netherlands Online Gambling Association (NOGA), the Swedish Trade Association for Online Gambling - Branschföreningen för Onlinespel (BOS), Jdigital, and the European Gaming and Betting Association (EGBA).

Citation formats