Amazon Prime Day drives higher online traffic to the marketplace website, at the expenses of other Amazon's competitors. On the occasion of Amazon Prime Day 2021, the traffic to pages of consumer packaged goods (CPG) sold on Amazon grew by 14.4 percent compared to the average traffic of the e-commerce giant.
In turn, Walmart saw its online views decrease by 0.1 percent for the same categories of products.
Change of online traffic on Amazon.com and Walmart.com during Prime Day in the United States from 2019 to 2021
Data based on yeary and monthly views on Amazon.com; online traffic to consumer packaged goods for the following sectors: grocery, health & beauty, household, and baby & pet care.
Prime Day 2019: July 15-16, 2019.
Prime Day 2020: October 13-14, 2020.
Prime Day 2021: June 21-22, 2022
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Numerator. (June 22, 2022). Change of online traffic on Amazon.com and Walmart.com during Prime Day in the United States from 2019 to 2021 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1321181/amazon-prime-day-traffic-growth-united-states/
Numerator. "Change of online traffic on Amazon.com and Walmart.com during Prime Day in the United States from 2019 to 2021." Chart. June 22, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1321181/amazon-prime-day-traffic-growth-united-states/
Numerator. (2022). Change of online traffic on Amazon.com and Walmart.com during Prime Day in the United States from 2019 to 2021. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1321181/amazon-prime-day-traffic-growth-united-states/
Numerator. "Change of Online Traffic on Amazon.Com and Walmart.Com during Prime Day in The United States from 2019 to 2021." Statista, Statista Inc., 22 Jun 2022, https://www.statista.com/statistics/1321181/amazon-prime-day-traffic-growth-united-states/
Numerator, Change of online traffic on Amazon.com and Walmart.com during Prime Day in the United States from 2019 to 2021 Statista, https://www.statista.com/statistics/1321181/amazon-prime-day-traffic-growth-united-states/ (last visited January 09, 2025)
Change of online traffic on Amazon.com and Walmart.com during Prime Day in the United States from 2019 to 2021 [Graph], Numerator, June 22, 2022. [Online]. Available: https://www.statista.com/statistics/1321181/amazon-prime-day-traffic-growth-united-states/
