During a 2022 survey carried out in the United Kingdom, more than 30 percent of responding fashion and lifestyle consumers stated that their trust in influencers does not differ when it comes to their number of followers. Concerning those respondents who do have a preference, micro followers - accounting for ten thousand up to 99 thousand followers - appear to be the most trustworthy with nearly 23 percent of respondents trusting them most.
Trust in influencers among fashion and lifestyle buyers in the United Kingdom as of spring 2022, by type of influencers
The source defines influencer types as follows:
Nano = one thousand to nine thousand followers,
Micro = ten thousand to 99 thousand followers,
Macro = 100 thousand to one million followers,
Mega = one million and more followers.
Original question: "What type of influencers would you be most likely to trust a recommendation from? Select one" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Trust in influencers among fashion and lifestyle buyers in the United Kingdom as of spring 2022, by type of influencers [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1321174/type-influencers-followers-fashion-lifestyle-buyers-uk/
Cure Media. "Trust in influencers among fashion and lifestyle buyers in the United Kingdom as of spring 2022, by type of influencers." Chart. May 12, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1321174/type-influencers-followers-fashion-lifestyle-buyers-uk/
Cure Media. (2022). Trust in influencers among fashion and lifestyle buyers in the United Kingdom as of spring 2022, by type of influencers. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1321174/type-influencers-followers-fashion-lifestyle-buyers-uk/
Cure Media. "Trust in Influencers among Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022, by Type of Influencers." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1321174/type-influencers-followers-fashion-lifestyle-buyers-uk/
Cure Media, Trust in influencers among fashion and lifestyle buyers in the United Kingdom as of spring 2022, by type of influencers Statista, https://www.statista.com/statistics/1321174/type-influencers-followers-fashion-lifestyle-buyers-uk/ (last visited December 30, 2024)
Trust in influencers among fashion and lifestyle buyers in the United Kingdom as of spring 2022, by type of influencers [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1321174/type-influencers-followers-fashion-lifestyle-buyers-uk/
