In 2021, TikTok influencers from the United States with an audience size of over one million followers had the highest engagement rate on the popular social video platform. However, even in the case of large influencers, the users' engagement rate experienced a drop from the previous year: in 2020, the overall engagement rate for TikTok influencers was 15.87 percent, while in 2021 this figure was set at 14.26 percent.
Distribution of TikTok influencers in the United States in 2020 and 2021, by engagement rate
Number of followers
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2021
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HypeAuditor. (July 9, 2022). Distribution of TikTok influencers in the United States in 2020 and 2021, by engagement rate [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1321167/us-tiktok-influencer-account-distribution-engagement-rate/
HypeAuditor. "Distribution of TikTok influencers in the United States in 2020 and 2021, by engagement rate." Chart. July 9, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1321167/us-tiktok-influencer-account-distribution-engagement-rate/
HypeAuditor. (2022). Distribution of TikTok influencers in the United States in 2020 and 2021, by engagement rate. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1321167/us-tiktok-influencer-account-distribution-engagement-rate/
HypeAuditor. "Distribution of Tiktok Influencers in The United States in 2020 and 2021, by Engagement Rate." Statista, Statista Inc., 9 Jul 2022, https://www.statista.com/statistics/1321167/us-tiktok-influencer-account-distribution-engagement-rate/
HypeAuditor, Distribution of TikTok influencers in the United States in 2020 and 2021, by engagement rate Statista, https://www.statista.com/statistics/1321167/us-tiktok-influencer-account-distribution-engagement-rate/ (last visited August 25, 2024)
Distribution of TikTok influencers in the United States in 2020 and 2021, by engagement rate [Graph], HypeAuditor, July 9, 2022. [Online]. Available: https://www.statista.com/statistics/1321167/us-tiktok-influencer-account-distribution-engagement-rate/