During a 2022 survey carried out in the United Kingdom, around one in three fashion and lifestyle consumers stated that they have no preference of influencers in terms of their number of followers. The majority of those respondents who do are most likely to follow micro influencers who account for ten thousand up to 99 thousand followers. Mega influencers - with more than one million followers - only attract less than 12 percent of responding consumers in the country.
Type of influencers most likely to be followed by fashion and lifestyle buyers in the United Kingdom as of spring 2022
Characteristic
Share of respondents
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The source defines influencer types as follows:
Nano = one thousand to nine thousand followers,
Micro = ten thousand to 99 thousand followers,
Macro = 100 thousand to one million followers,
Mega = one million and more followers.
Original question: "What type of influencers are you more likely to follow? Select one" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Type of influencers most likely to be followed by fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1321157/type-influencers-followers-fashion-lifestyle-buyers-uk/
Cure Media. "Type of influencers most likely to be followed by fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1321157/type-influencers-followers-fashion-lifestyle-buyers-uk/
Cure Media. (2022). Type of influencers most likely to be followed by fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1321157/type-influencers-followers-fashion-lifestyle-buyers-uk/
Cure Media. "Type of Influencers Most Likely to Be Followed by Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1321157/type-influencers-followers-fashion-lifestyle-buyers-uk/
Cure Media, Type of influencers most likely to be followed by fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1321157/type-influencers-followers-fashion-lifestyle-buyers-uk/ (last visited August 24, 2024)
Type of influencers most likely to be followed by fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1321157/type-influencers-followers-fashion-lifestyle-buyers-uk/
