During a 2022 survey carried out in the United Kingdom, almost half of fashion ans lifestyle consumers stated that they would consider completing purchases via a social media platform, on condition that they trusted the brand or the account, whereas more than 14 percent of respondents have already done so prior to the survey. In contrast, more than one in five consumers ruled out to purchase anything via social media.
Probability for purchasing products directly on social media among fashion and lifestyle buyers in the United Kingdom as of spring 2022
Original question: "How likely would you be to buy a product directly within a social media platform, as opposed to looking up the product on the brand’s website? Select one" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Probability for purchasing products directly on social media among fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1321098/purchase-probability-social-media-fashion-lifestyle-buyers-uk/
Cure Media. "Probability for purchasing products directly on social media among fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1321098/purchase-probability-social-media-fashion-lifestyle-buyers-uk/
Cure Media. (2022). Probability for purchasing products directly on social media among fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1321098/purchase-probability-social-media-fashion-lifestyle-buyers-uk/
Cure Media. "Probability for Purchasing Products Directly on Social Media among Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1321098/purchase-probability-social-media-fashion-lifestyle-buyers-uk/
Cure Media, Probability for purchasing products directly on social media among fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1321098/purchase-probability-social-media-fashion-lifestyle-buyers-uk/ (last visited December 23, 2024)
Probability for purchasing products directly on social media among fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1321098/purchase-probability-social-media-fashion-lifestyle-buyers-uk/
