During a 2022 survey carried out in the United Kingdom, it was found that influencer marketing on social media over a longer period of time is likely to increase purchases of the recommended products. In fact, more than two thirds of responding fashion and lifestyle customers in the country stated that they are either slightly (44.44 percent) or much more likely (23.81 percent) to purchase a product after it had been recommended by an influencer repeatedly over time.
Influence of repeated influencer recommendations on purchase probability among fashion and lifestyle buyers in the United Kingdom as of spring 2022
Original question: "When an influencer recommends the same product or brand over time (as opposed to only once in a paid ad), are you more or less likely to trust the recommendation? Select one" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Influence of repeated influencer recommendations on purchase probability among fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1321078/influencer-frequent-recommendation-fashion-lifestyle-buyers-purchase-probability-uk/
Cure Media. "Influence of repeated influencer recommendations on purchase probability among fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1321078/influencer-frequent-recommendation-fashion-lifestyle-buyers-purchase-probability-uk/
Cure Media. (2022). Influence of repeated influencer recommendations on purchase probability among fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1321078/influencer-frequent-recommendation-fashion-lifestyle-buyers-purchase-probability-uk/
Cure Media. "Influence of Repeated Influencer Recommendations on Purchase Probability among Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1321078/influencer-frequent-recommendation-fashion-lifestyle-buyers-purchase-probability-uk/
Cure Media, Influence of repeated influencer recommendations on purchase probability among fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1321078/influencer-frequent-recommendation-fashion-lifestyle-buyers-purchase-probability-uk/ (last visited December 05, 2024)
Influence of repeated influencer recommendations on purchase probability among fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1321078/influencer-frequent-recommendation-fashion-lifestyle-buyers-purchase-probability-uk/
