For the new school year starting in 2022, approximately half of consumers buying back-to-school supplies in the United States said they would opt for a different brand at the same store if they could not get ahold of their preferred brand of school items. About a third of shoppers said they would look for the same brand at a different retailer.
Leading course of action if preferred brand for back-to-school (BTS) shopping is not available among consumers in the United States in 2022
Mothers of children entering K-12 that will make back-to-school purchases for the 2022-23 back-to-school season
Method of interview
Online survey
Supplementary notes
100 percent of survey respondents were female.
In terms of ethnicity, 66 percent of the women surveyed were Caucasian, 15 percent were Hispanic, 13 percent were African American, and six percent were categorized as other.
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Field Agent. (June 30, 2022). Leading course of action if preferred brand for back-to-school (BTS) shopping is not available among consumers in the United States in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1321077/actions-taken-if-preferred-school-supply-brand-is-not-available/
Field Agent. "Leading course of action if preferred brand for back-to-school (BTS) shopping is not available among consumers in the United States in 2022." Chart. June 30, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1321077/actions-taken-if-preferred-school-supply-brand-is-not-available/
Field Agent. (2022). Leading course of action if preferred brand for back-to-school (BTS) shopping is not available among consumers in the United States in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1321077/actions-taken-if-preferred-school-supply-brand-is-not-available/
Field Agent. "Leading Course of Action If Preferred Brand for Back-to-school (Bts) Shopping Is Not Available among Consumers in The United States in 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1321077/actions-taken-if-preferred-school-supply-brand-is-not-available/
Field Agent, Leading course of action if preferred brand for back-to-school (BTS) shopping is not available among consumers in the United States in 2022 Statista, https://www.statista.com/statistics/1321077/actions-taken-if-preferred-school-supply-brand-is-not-available/ (last visited December 22, 2024)
Leading course of action if preferred brand for back-to-school (BTS) shopping is not available among consumers in the United States in 2022 [Graph], Field Agent, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1321077/actions-taken-if-preferred-school-supply-brand-is-not-available/
