According to a survey conducted by Rakuten Insight in Taiwan in December 2023, approximately 67 percent of respondents stated that they were willing to pay more for sustainable and environmentally friendly products. Only 33 percent of respondents said they did not want to pay more for more sustainable products.
Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023
Characteristic
Share of respondents
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Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1321056/taiwan-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023." Chart. January 31, 2024. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1321056/taiwan-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. (2024). Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1321056/taiwan-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to Pay More for Sustainably Made or Environmentally Friendly Products among Consumers in Taiwan as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1321056/taiwan-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight, Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023 Statista, https://www.statista.com/statistics/1321056/taiwan-willingness-to-pay-more-for-sustainable-products/ (last visited July 23, 2024)
Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1321056/taiwan-willingness-to-pay-more-for-sustainable-products/