For the upcoming 2022-23 back-to-school (BTS) season, approximately half of mothers surveyed in the United States said brand familiarity would drive their purchase of school supply products. Over a third of respondents stated they would be purchasing items of a specific brand, because their kids are required to have said specific items for school purposes.
Which is most likely to drive your purchase of a specific brand during the 2022-23 back-to-school (BTS) season?
Mothers of children entering K-12 that will make back-to-school purchases for the 2022-23 back-to-school season
Method of interview
Online survey
Supplementary notes
100 percent of survey respondents were female.
In terms of ethnicity, 66 percent of the women surveyed were Caucasian, 15 percent were Hispanic, 13 percent were African American, and six percent were categorized as other.
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Field Agent. (June 30, 2022). Which is most likely to drive your purchase of a specific brand during the 2022-23 back-to-school (BTS) season? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1321031/reasons-to-buy-specific-brands-during-back-to-school-season/
Field Agent. "Which is most likely to drive your purchase of a specific brand during the 2022-23 back-to-school (BTS) season?." Chart. June 30, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1321031/reasons-to-buy-specific-brands-during-back-to-school-season/
Field Agent. (2022). Which is most likely to drive your purchase of a specific brand during the 2022-23 back-to-school (BTS) season?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1321031/reasons-to-buy-specific-brands-during-back-to-school-season/
Field Agent. "Which Is Most Likely to Drive Your Purchase of a Specific Brand during The 2022-23 Back-to-school (Bts) Season?." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1321031/reasons-to-buy-specific-brands-during-back-to-school-season/
Field Agent, Which is most likely to drive your purchase of a specific brand during the 2022-23 back-to-school (BTS) season? Statista, https://www.statista.com/statistics/1321031/reasons-to-buy-specific-brands-during-back-to-school-season/ (last visited December 22, 2024)
Which is most likely to drive your purchase of a specific brand during the 2022-23 back-to-school (BTS) season? [Graph], Field Agent, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1321031/reasons-to-buy-specific-brands-during-back-to-school-season/
