According to a survey conducted by Rakuten Insight in December 2023, approximately 77 percent of Thai respondents stated that they were willing to pay more for sustainable products. The same survey found that around 62 percent of Thais had adopted sustainable consumption practices when purchasing products.
Share of consumers who were willing to pay more for sustainable products in Thailand as of December 2023
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Rakuten Insight. (January 31, 2024). Share of consumers who were willing to pay more for sustainable products in Thailand as of December 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1321023/thailand-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. "Share of consumers who were willing to pay more for sustainable products in Thailand as of December 2023." Chart. January 31, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1321023/thailand-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. (2024). Share of consumers who were willing to pay more for sustainable products in Thailand as of December 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1321023/thailand-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. "Share of Consumers Who Were Willing to Pay More for Sustainable Products in Thailand as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1321023/thailand-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight, Share of consumers who were willing to pay more for sustainable products in Thailand as of December 2023 Statista, https://www.statista.com/statistics/1321023/thailand-willingness-to-pay-more-for-sustainable-products/ (last visited December 23, 2024)
Share of consumers who were willing to pay more for sustainable products in Thailand as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1321023/thailand-willingness-to-pay-more-for-sustainable-products/
