According to a survey conducted by Rakuten Insight, approximately two-thirds of the respondents in China stated that they were willing to pay more for sustainable and environmentally friendly products. Only a third of respondents said they did not want to pay more for more sustainable products.
Willingness to pay more for sustainably made or environmentally friendly products among Chinese consumers as of February 2022
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Rakuten Insight. (June 22, 2022). Willingness to pay more for sustainably made or environmentally friendly products among Chinese consumers as of February 2022 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1321021/china-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to pay more for sustainably made or environmentally friendly products among Chinese consumers as of February 2022." Chart. June 22, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1321021/china-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. (2022). Willingness to pay more for sustainably made or environmentally friendly products among Chinese consumers as of February 2022. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1321021/china-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to Pay More for Sustainably Made or Environmentally Friendly Products among Chinese Consumers as of February 2022." Statista, Statista Inc., 22 Jun 2022, https://www.statista.com/statistics/1321021/china-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight, Willingness to pay more for sustainably made or environmentally friendly products among Chinese consumers as of February 2022 Statista, https://www.statista.com/statistics/1321021/china-willingness-to-pay-more-for-sustainable-products/ (last visited December 26, 2024)
Willingness to pay more for sustainably made or environmentally friendly products among Chinese consumers as of February 2022 [Graph], Rakuten Insight, June 22, 2022. [Online]. Available: https://www.statista.com/statistics/1321021/china-willingness-to-pay-more-for-sustainable-products/