Adoption of sustainable practices when shopping in China 2022

Published by
Xin Ou,
Mar 1, 2024
According to a survey by Rakuten Insight on sustainable consumption conducted in February 2022, around 63 percent of consumers in China stated that they had adopted sustainable practices while shopping in the past 12 months. In comparison, 16 percent of respondents had not adopted any sustainable practices during the same time period.

Adoption of sustainable practices when shopping in the past year in China as of February 2022

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Release date

June 2022

Region

China

Survey time period

February 10 to 28, 2022

Number of respondents

3,711 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
"Have you adopted any sustainable practices when purchasing items in the last 12 months?"

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