Importance of enjoyable influencers for UK fashion & lifestyle shoppers 2022

Level of importance of enjoyable influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022

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Release date

May 2022

Region

United Kingdom

Survey time period

spring 2022

Number of respondents

1,008 respondents

Age group

18 years and older

Supplementary notes

Original question: "How important are each of these characteristics in deciding whether to follow an influencer or not? They’re enjoyable - I look forward to their content and enjoy seeing it in my feed"
The source does not provide information about survey methodology.
Percentage points exceeding 100 percent are probably due to rounding.

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