During a 2022 survey carried out in the United Kingdom, by far more than 80 percent of responding fashion and lifestyle shoppers stated that being enjoyable is to some extent an important characteristic looked for in influencers when deciding whether to follow them or note. More than two in five respondents considered it to be important for that matter, while one in four consumers consider it even to be very important.
Level of importance of enjoyable influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022
Original question: "How important are each of these characteristics in deciding whether to follow an influencer or not? They’re enjoyable - I look forward to their content and enjoy seeing it in my feed" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Level of importance of enjoyable influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1320941/joy-influencers-fashion-lifestyle-buyers-uk/
Cure Media. "Level of importance of enjoyable influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1320941/joy-influencers-fashion-lifestyle-buyers-uk/
Cure Media. (2022). Level of importance of enjoyable influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1320941/joy-influencers-fashion-lifestyle-buyers-uk/
Cure Media. "Level of Importance of Enjoyable Influencers to Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320941/joy-influencers-fashion-lifestyle-buyers-uk/
Cure Media, Level of importance of enjoyable influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320941/joy-influencers-fashion-lifestyle-buyers-uk/ (last visited December 23, 2024)
Level of importance of enjoyable influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320941/joy-influencers-fashion-lifestyle-buyers-uk/
