During a 2022 survey carried out in the United Kingdom, more than 80 percent of responding fashion and lifestyle shoppers stated that authenticity and trust is to some extent an important charatcteristic looked for in influencers when deciding whether to follow them or note. Nearly two in five respondents considered being authentic and trustworthy as important for that matter, while almost 27 percent of consumers consider it to be very important.
Level of importance of authentic influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022
Original question: "How important are each of these characteristics in deciding whether to follow an influencer or not? They’re authentic - whether our lives are similar or not, I believe that their content is genuine and I trust them" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Level of importance of authentic influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1320926/authenticity-influencers-fashion-lifestyle-buyers-uk/
Cure Media. "Level of importance of authentic influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1320926/authenticity-influencers-fashion-lifestyle-buyers-uk/
Cure Media. (2022). Level of importance of authentic influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1320926/authenticity-influencers-fashion-lifestyle-buyers-uk/
Cure Media. "Level of Importance of Authentic Influencers to Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320926/authenticity-influencers-fashion-lifestyle-buyers-uk/
Cure Media, Level of importance of authentic influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320926/authenticity-influencers-fashion-lifestyle-buyers-uk/ (last visited December 22, 2024)
Level of importance of authentic influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320926/authenticity-influencers-fashion-lifestyle-buyers-uk/
