Incentives to motivate sustainable consumption in Japan 2022

Published by C. Diep, Jul 19, 2022
The leading incentive to motivate sustainable consumption in Japan was to make environmentally-friendly products more affordable as revealed in a survey conducted by Rakuten Insight in February 2022. While 30 percent of respondents considered affordability a hurdle to sustainable consumption, only eight percent saw a solution in an increase of taxes or fees on single-use plastic packaging.

Leading incentives to motivate sustainable consumption in Japan as of February 2022

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Release date

June 2022

Region

Japan

Survey time period

February 10 to 28, 2022

Number of respondents

802 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Which of these measures do you think would encourage you to adopt more sustainable consumption practices?"

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Statistics on " Sustainable shopping in Japan "

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Overview

5

Sustainable consumption habits

5

Ethical consumption

5

Sustainable food consumption

6

Sustainable fashion

5

Fairtrade

4

Secondhand and reuse

4

Company image

5

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Topics

Secondhand goods and reuse in JapanConstruction materials in JapanFashion industry in JapanEnvironmental management in JapanConsumer electronics industry in Japan
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