The largest share of Japanese consumers did not practice any sustainable behaviors when buying products as revealed in a survey conducted by Rakuten Insight in February 2022. Only 24 percent of respondents claimed to have adopted sustainable practices in their purchases within the last year, even though the majority stated that buying sustainable or environmentally-friendly products was important to them.
Share of shoppers adopting sustainable practices in product purchases in Japan as of February 2022
Original question: "Have you adopted any sustainable practices when purchasing items in the last 12 months?"
Figures may not add up to 100 percent due to rounding by the source.
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Rakuten Insight. (June 22, 2022). Share of shoppers adopting sustainable practices in product purchases in Japan as of February 2022 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1320903/japan-share-shopper-practice-sustainable-behavior/
Rakuten Insight. "Share of shoppers adopting sustainable practices in product purchases in Japan as of February 2022." Chart. June 22, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1320903/japan-share-shopper-practice-sustainable-behavior/
Rakuten Insight. (2022). Share of shoppers adopting sustainable practices in product purchases in Japan as of February 2022. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1320903/japan-share-shopper-practice-sustainable-behavior/
Rakuten Insight. "Share of Shoppers Adopting Sustainable Practices in Product Purchases in Japan as of February 2022." Statista, Statista Inc., 22 Jun 2022, https://www.statista.com/statistics/1320903/japan-share-shopper-practice-sustainable-behavior/
Rakuten Insight, Share of shoppers adopting sustainable practices in product purchases in Japan as of February 2022 Statista, https://www.statista.com/statistics/1320903/japan-share-shopper-practice-sustainable-behavior/ (last visited November 04, 2024)
Share of shoppers adopting sustainable practices in product purchases in Japan as of February 2022 [Graph], Rakuten Insight, June 22, 2022. [Online]. Available: https://www.statista.com/statistics/1320903/japan-share-shopper-practice-sustainable-behavior/
