Online clothes and sports goods shoppers in Denmark 2008-2023

Published by
L. Yltävä,
Mar 26, 2024
In Denmark, the share of online clothing and sports goods shoppers increased from around 41 percent in 2008 to roughly 72 percent in 2023. Although the share of shoppers has steadily grown over the survey period, there have been two minor dips in 2018 and 2020. During these years, approximately two in three Danish consumers purchased clothing and sports items via the internet.

Share of online shoppers buying clothes and sports goods in Denmark from 2008 to 2023

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Release date

August 2023

Region

Denmark

Survey time period

2008 to 2023

Supplementary notes

The date of release is the date of access.

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Overview

5

Sweden

7

Denmark

7

Norway

6

Finland

7

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Topics

Fashion e-commerce in the NordicsFashion e-commerce in the United StatesSecond-hand e-commerce in the NordicsOnline marketplaces in the NordicsE-commerce in the Nordics
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