Willingness to pay more for sustainable products Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey by Rakuten Insight on sustainable consumption in 2023, around 84 percent of respondents in Vietnam would pay more for sustainable products. The survey also revealed that over half of them considered purchasing sustainable or environmental-friendly products very important to them.

Willingness to pay extra for sustainable products among people in Vietnam in 2023

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Release date

January 2024

Region

Vietnam

Survey time period

December 7 to 31, 2023

Number of respondents

3,445 respondents

Age group

16 years and older

Special properties

among 1,583 female and 1,862 male respondents

Method of interview

Online survey

Supplementary notes

Original question: Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?

Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Thailand, USA, and Taiwan.

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