Popular product categories on Amazon Prime Day in Germany 2022

Published by Daniela Coppola, Jul 18, 2023
In Germany, products for the home are the most popular products for Amazon Prime Day in 2022, as 32 percent of respondents reported their desire to purchase said products during the major sales event. However, 32 percent of respondents also said that they plan to buy other products which do not fit into any of the product categories above.

Share of online users planning to shop on Amazon Prime Day in Germany in 2022, by product category

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Release date

June 2022

Region

Germany

Number of respondents

1,000 - 2,000

Special properties

Internet, smartphone and Google AdMob users

Supplementary notes

Participants are Internet, smartphone and Google AdMob users. Sample size is directly proportional to the population size.

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