In 2021, almost half of young Danish consumers shopped for clothing, shoes, and accessories online. Moreover, about 40 percent of families with children and only around 20 percent of pensioners bought this category of fashion products online.
Share of shoppers purchasing clothing, shoes, and accessories online in Denmark in 2021, by group
Characteristic
Share of online shoppers
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The survey data was collected from all months of 2021, with about 1,200 respondents in each month. During a first screening, all respondents were asked if they had purchased from the internet within the past week, and only those who answered yes continued with the survey.
This question was phrased by the source as follows: "Hvilke varer eller tjenester har du købt på nettet inden for den seneste uge?" (What goods or services have you bought online in the past week?).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dansk Erhverv. (February 17, 2022). Share of shoppers purchasing clothing, shoes, and accessories online in Denmark in 2021, by group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/
Dansk Erhverv. "Share of shoppers purchasing clothing, shoes, and accessories online in Denmark in 2021, by group ." Chart. February 17, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/
Dansk Erhverv. (2022). Share of shoppers purchasing clothing, shoes, and accessories online in Denmark in 2021, by group . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/
Dansk Erhverv. "Share of Shoppers Purchasing Clothing, Shoes, and Accessories Online in Denmark in 2021, by Group ." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/
Dansk Erhverv, Share of shoppers purchasing clothing, shoes, and accessories online in Denmark in 2021, by group Statista, https://www.statista.com/statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/ (last visited July 22, 2024)
Share of shoppers purchasing clothing, shoes, and accessories online in Denmark in 2021, by group [Graph], Dansk Erhverv, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/
